Apple, Amazon, and Google are looking to advertise themselves through more than just their websites, but by mobile devices as well. In order to do this, they are hoping to create their own content portals by formatting their applications on to different technological devices. The article says that businesses should not just see gagets (such as smart phones and ipads) as "silly toys" but rather as new marketing-medium. Supposedly, these companies lock out one another's content, so the question raised about these content portals is how can they compete for potential customers if this is the case?
I think using mobile devices to advertise a company is not a bad iadea because it is just a new way of reaching out to a company's target audience. Unfortunately, there would be consumers that dislike receiving text messages from various companies, but there may also be people that are susceptible to ads so they can become aware of new products and ideas. Even if companies lock each other's content out, if they are willing to spend the extra money on research, testing, and following through with technologically formatting their apps on to devices, then they should be able to do so without other companies being upset about having their content locked out. Locking out other companies is their way of promoting themselves in the marketing world. Because the world is rapidly changing its technology, Apple, Amazon, and Google are simply trying to find new ways to use the most up-to-date technology to bring them to a competitive advantage against other corporate giants. In other words, they are adapting to new technology in order for their companies to benefit. By formatting their applications on to mobile devices they would not only be advertising themselves, but they would also make applications convenient to access for their consumers.
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M-commerce is a field that has been exponentially increasing over the past couple years. It has proven to be a cheap, easy way for businesses to contact and advertise to their consumers. I personally become annoyed when I receive junk emails and advertisements from my phone, and I believe many people feel the same. I think the idea is very appealing to these companies though, but I do not understand how they have been able to block one another out from this advancement. I think if one company has figured out the way to do this, all companies should be able to advertise and contact customers through their cellular devices.
ReplyDeleteAdvertising on mobile devices, as mentioned i-phones and ipads for example, would not benefit the company in trying to reach their target markets. I agree with Alexa, as I too find adds to my cell phone, whether it be online ads or ads via text messages, to be more bothersome than appreciative. With traditional print advertising “running ground” in recent years, this struggle for companies to reach customers has become the forefront of marketing. Though tech-savvy and creative idea, the use of mobile cell phones to advertise is the wrong way of thinking. Smart phones in today’s society used as a social networking decide are predominantly used by a younger generation, ranging from 10years-30 years of age. The more popular smart phones include the iphone by Apple, and the Blackberry by Research in Motion. The most popular features of these smart phones include the use of anytime internet access. The introduction to advertising on the mobile phone will limit the user’s visibility while online and slow down the user dramatically. This option, in my opinion, would be an unsuccessful venture for Apple, Google and Amazon, but an opportunity that is low in cost and one in which they must experiment with.
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