Dots Do It Better, Says Phone Camera Chip Designer

InVisage Technologies has announced that they will be introducing a new, crystal clear camera chip for smart phones. This new camera chip is called "Quantum Film." It uses quantum dot-based image sensors that conduct the light and transform it into a digital image. InVisage claims that the new technology will "offer four times the performance and twice the dynamic range," as compared to previous silicon camera technologies. In addition, they predict that by targeting smart pones first, they will be able to attract professional photographers because of the high quality professional features.

This new technological innovation will allow smart phone manufacturers and distributors to potentially gain a lead or become more level in competition to Apple's iPhone. Apple has revolutionized the cell phone and taken it to a whole new level. As a result, the smart phone distributors have lost some of their market share. InVisage has extremely high hopes that they will be able to take back that share.

I believe the Quantum Film will succeed in the smart phone industry, however, i think they may be over thinking the immediate customer reaction. I own a smart phone now and while the camera taking abilities is not anything to brag about, it is definitely suitable for what I'm using it for. Of course i would be more than happy to have a better quality camera on my phone but professional photography features is not something I really need to pay more for. Instead of only targeting smart phones, InVisage Technologies should consider reaching into the camera industry. If they feel they have "revolutionized" the camera, then it would only make sense to me that they bring it to the camera industry first to test. this way they could get a better perception on the customer's reactions. then, they could go back and introduce it to the cell phone industry. I think this approach to the new technology would be much more beneficial. In addition, I am not completely sure why they feel that targeting smart phones will attract more professional photographers. Does InVisage think professional will convert to using smart phones instead of real cameras? I do not believe the professional photographer would take such a drastic change.

InViage has made a large advancement in camera technologies. I have faith that they will be successful in eventually changing the quality and abilities of the smart phone. They will also be able to bring back some of the market share from Apple's iPhone. However, they should reconsider their approach to the product's introduction to the public.


Adhikari, Richard. "Dots do it Better, Says Phone Camera Chip Designer." TechNews World. 22 March 2010. www.technewsworld.com